"Consumers are the enlightened ones. Brands are the followers."

For better or worse, the way we communicate has become multi-platformed, misinformed, cold, fickle and much more intuitive. Whether you're a creative director, starting a new brand or you're into shari...

Be sure to watch Evan part I before you watch part II. There is much more to this than you may think. Producing award winning marketing campaigns is more than pointing a camera or writing good copy. This may look like a typical love story gone bad but the hidden messag...

Learn how and why youth are using Instagram to hide what they do. Build relationships with influencers who can increase your brand's reach.

30 years ago, we told stories through 30 second TV spots, outdoor billboards, print ads and direct mail. At the time (actually, 1985) I was working with Motorola on a push notification campaign. They thought I was nuts.

Consumers today are brand managers, have their own...

April 29, 2016

Marketing Pro 2.0 Blog Entry 2 "Getting my day started..."

Most mornings start with a five am rooster's quartet. Our villa sits just next to a rice paddie so it's inevitable. Once I've cleared the crust from my eyes and the gecko poop from our [outdoor] bathroom sink, I...

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