A company's BRAND IDENTITY is how that business wants to be perceived by their customer. The components of the Brand Identity (name, logo, tone, tagline, typeface) are created to reflect the value the company is trying to bring to the market and to appeal to a specific audience.
Before we define your brand, we research the industry and then take a long look at your company to get a clear picture of its purpose and place. Our business plan includes a thorough SWOT analysis which is broken down below:
Strengths: Characteristics of the business or project that give it an advantage over others.
Weaknesses: Characteristics that place the team at a disadvantage relative to others.
Opportunities: Elements that the project could exploit to its advantage.
Threats: Elements in the environment that could cause trouble for the business or project.
We build your brand from the foundation. That means everything from your logo, tagline, font, and color pallet to your mission statement and the overall tone of the brand. We help write your mission statement and we even help write your copy to ensure BRAND INTEGRITY throughout.