We were asked to develop a marketing campaign for 3 separate hotel brands. After researching the market and current campaign, we developed two separate campaigns. The first was a loyalty program designed to immediately impact reach and increase conversion. The second part was a turn-key marketing campaign which included an automated social media component as well as a co-op campaign to offset and distribute advertising costs throughout all franchisees. The turn-key component reduced resources and helped ensure brand integrity. The last stage was to increase traffic to their website which meant a complete repositioning of their current press release program. Within the first week, we had increased clicks over 300%.