30 years ago, we told stories through 30 second TV spots, outdoor billboards, print ads and direct mail. At the time (actually, 1985) I was working with Motorola on a push notification campaign. They thought I was nuts. Consumers today are brand managers, have their own fans and they can create better content than you." It's no longer about likes or fans, hell you can buy those by the millions. Brands need to develop stories around consumers and invite them as co authors. A b

Marketing Pro 2.0 Blog Entry 2 "Getting my day started..." Most mornings start with a five am rooster's quartet. Our villa sits just next to a rice paddie so it's inevitable. Once I've cleared the crust from my eyes and the gecko poop from our [outdoor] bathroom sink, I get my butt to the gym. The locals are usually up working the rice paddies. Some mornings I bring them a coconut. It's quite a spectacular view to wake up to. And I do think my morning ritual does help me be m

Lights, Camera, Action 5 gigs ֍֍֍֍֍ rating! Facebook just went PRO 2.0 status! Just the way I like it. You now have access to all the bells and whistles. I've been playing with some of the live switching and editing tools that can make anyone a "Pro 2.0 Producer" in no time. this is seriously much more than a selfie stick. Whether you're sharing your first product launch or your going full HD broadcast, they've got you covered. Sure it’s the latest gimmick to get us to record

I'm sure you really don't give a rat's ass (Never understand that one. Who gives rat's asses anyway?) what some marketing guy is doing on an island in the middle of nowhere? No one I suppose but it serves a purpose for me. I get to keep a journal and possibly it will give insight to what I actually do all day. People still don't really get it. I left the States over 4 years ago to pursue new opportunities. Most recently I've been in Asia. I can say this, It's never boring. Ar

5 gigs ֍֍֍֍֍ rating! “Your marketing team is now accountable for measurable results. Everything today can be accurately tracked more effectively and efficiently. With Data Management Platforms (DMP), programmatic tracking, There's no excuse, either your ad campaign is working or it's not. It’s easy to accomplish marketing tasks like sending an email, running an ad, or posting something to a social media channel, but is that action accountable to the business? Does it ultimate

"The next wave of app technology will seamlessly incorporate Internet of Things with our lives, not just to make things easier but to make us better." Google is going after the jugular when it comes to outdoing Facebook. While Facebook may corner the social media market at the moment, Google is stepping up their game this year. They just announced their new "Google Goals." The media and tech giant is becoming intuitive, finding ways to personalize the human experience. For me

4 gigs ֍֍֍֍ rating! This is just solid marketing advice you can take with you. Come back any time, it's free! Here's tips from me & Entrepreneur's, Brian Sutter. As marketing pros, we never like to see money lost to wasted marketing. Many business owners inadvertently waste much of their budget on misused or ineffective tactics and tools. To help you cut waste and boost success in 2016, here's a list of the eight most common businesses mistakes & what you can do turn those lo

Image from Fortune 5 gigs ֍֍֍֍֍ rating! Imagine everything you've ever shared with doctors, banks, courts, a spouse... Anything that has been saved digitally will be collected, filtered and shared. Who would benefit? You? 15 - 20 years ago, we were collecting data in the form of emails, contacts and other info on our first digital phones. Now we all compete to share data freely to brand our company and gain the trust of others. Data has been distributed and collected for year