Instagram released their new look. Simple, clean and inspired by all the things, all the moods and all the diverse people that make Instagram, Instagram. As they say #OOTD Here's a simplified version of how a brand identity or rebrand all gets done... OK it may look easy but it takes a lot of really creative people, tons of double espressos and a lot of disagreements before the launch. Bravo to the Instagram team. Click here for Instagram's video

I'm always into cool future tech but when they are functional it just makes them that much more cool. Here's your future tech fix.

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Take a tour of York's One World Observatory. The build took innovative steps in design and interactive technology. The elevator ride to the top takes 47 second and fills the senses with an extraordinary visual story depicting New York's development over the years. If that's not enough, wait until you see the augmented reality flight simulation throughout the city. Just point, click and you're on your way. Here is the view looking down. These are video screens showing live fee