5 Secrets Of Quality Brand Storytelling
Marketers have been telling stories for years through advertising as brand experiences and so on, but the art of writing those brand stories as effective pieces of online content is a challenge that few are trained to do. That’s because the best brand storytellers understand the critical elements of writing. This is a skill that few marketers have been formally trained to do. Here's 5 key points to quality storytelling along with a few wonderfully crafted stories told through
Marketing Travel Through DNA Storytelling
This video has touched hundreds of thousands of people across the world. It draws out our emotions because the content touches us on very personal levels. It's about our DNA, who we are, who we think we are and who we are not. 67 adults were invited to take part in a ground-breaking DNA experiment. Imagine growing up Jewish and hating Germans and then finding out you're 1/4 German. How would this affect you? This is only the first step of an incredible journey which is actual
Political Marketing Becomes Static Noise
Corporate funded political media has destroyed the voting process. Any politician or corporation can control media feeds and adversely affect how the public sees or reacts to current affairs or even who they choose to support.