5 Secrets Of Quality Brand Storytelling

Marketers have been telling stories for years through advertising as brand experiences and so on, but the art of writing those brand stories as effective pieces of online content is a challenge that few are trained to do. That’s because the best brand storytellers understand the critical elements of writing. This is a skill that few marketers have been formally trained to do. Here's 5 key points to quality storytelling along with a few wonderfully crafted stories told through the art of brand marketing. Coming together is a human thing. At Dreyer’s they’ve been celebrating this since 1928, when an ice cream maker and a candy maker came together to create the creamiest ice cream. Brand: Dryer

Marketing Travel Through DNA Storytelling

This video has touched hundreds of thousands of people across the world. It draws out our emotions because the content touches us on very personal levels. It's about our DNA, who we are, who we think we are and who we are not. 67 adults were invited to take part in a ground-breaking DNA experiment. Imagine growing up Jewish and hating Germans and then finding out you're 1/4 German. How would this affect you? This is only the first step of an incredible journey which is actually a well designed marketing campaign. Most would never know this was a travel site's marketing campaign designed to entice people to travel... The campaign was developed for a travel company called Momondo who has taken

Political Marketing Becomes Static Noise

Corporate funded political media has destroyed the voting process. Any politician or corporation can control media feeds and adversely affect how the public sees or reacts to current affairs or even who they choose to support.

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