"Consumers are the enlightened ones. Brands are the followers." For better or worse, the way we communicate has become multi-platformed, misinformed, cold, fickle and much more intuitive. Whether you're a creative director, starting a new brand or you're into sharing cool pics, you're part of a new movement. It's kind of a global tribe that now connects the world. Consumers have taken control of the media they watch and the brands they follow. In fact, brands today need to change the way they talk to their audience. If your brand is still talking at or promoting to, maybe it's time to consider a new strategy. It's a symbiotic relationship or it's nothing. "Do as you've always done and your b
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