"Consumers are the enlightened ones. Brands are the followers." For better or worse, the way we communicate has become multi-platformed, misinformed, cold, fickle and much more intuitive. Whether you're a creative director, starting a new brand or you're into sharing cool pics, you're part of a new movement. It's kind of a global tribe that now connects the world. Consumers have taken control of the media they watch and the brands they follow. In fact, brands today need to ch