Your Brand Deserves A Story

30 years ago, we told stories through 30 second TV spots, outdoor billboards, print ads and direct mail. At the time (actually, 1985) I was working with Motorola on a push notification campaign. They thought I was nuts.

Brand Storytelling

Consumers today are brand managers, have their own fans and they can create better content than you." It's no longer about likes or fans, hell you can buy those by the millions. Brands need to develop stories around consumers and invite them as co authors.

A brand's campaign should focus on the entire customer experience, weaving fans into fun, shareable content. The key is in treating customers like friends & in creating content so 'cool" they actually want to sha