"Consumers are the enlightened ones. Brands are the followers." For better or worse, the way we communicate has become multi-platformed,...

Be sure to watch Evan part I before you watch part II. There is much more to this than you may think. Producing award winning marketing...

Learn how and why youth are using Instagram to hide what they do. Build relationships with influencers who can increase your brand's reach.

Marketers have been telling stories for years through advertising as brand experiences and so on, but the art of writing those brand...

30 years ago, we told stories through 30 second TV spots, outdoor billboards, print ads and direct mail. At the time (actually, 1985) I...