CORR racing and Lucas Oil had just started a new off road racing division. They asked me to help build their brand's cool factor. I developed a series of live events, wrote and placed editorial in different media and arranged special cross promotions with other key brands. They increased their race attendance by over 300% within 6 months.
Although I am not a supporter, I was asked to create specialty events to help promote a new division for the Trump empire. I trained models in the art of "Flirt Marketing."
Winners had to know the world of MMA & sponsors. Wrapped buses took the ladies throughout LA and Las Vegas entering clubs, casinos and pools to virally spread the word.
Final event was at Honda Center. The winning model was photographed live during the weigh-ins which was then ran as a 6 page spread in an LA magazine.
After developing a multimedia campaign for Affliction Clothing, I was approached by Tropic Beauty pageant director to film event content & create interactive content for the World Finals. I negotiated to have Planet X TV air the upcoming finals on their affiliate networks reaching over 90 million homes across the US.
MGM hosted the Tropic Beauty world finals in Las Vegas January 14th, 2012. 125 professional and beautiful contestants were flown in for the event.
As director of operations at one of southern California's top action sports magazine, I worked with ESPN X Games developing experiential campaigns for the action sports brand.
We worked with top athletes like Travis Pastrana creating fan related experiential events during the X Games.
Campaigns included live events, social media interaction, audience engagement and more.
Our team helped oversee the 1984 Sarajevo Winter Olympics. Everything from hotel and flight bookings as well as private functions.
Honda Center, Affliction and Trump asked me to create something big. So I wrapped a 50' cruiser bus, hired 24 top models and trained them on the art of "Flirt Marketing." We traveled from LA to Vegas entering clubs, hotels, pools and casinos every week. They were taught to share info about the upcoming fight.
The girls were competing to be an official MMA ring girl and much more. I coordinated the win to take place live at the weigh-ins which included the first ever "in ring" photo shoot.