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The campaign was developed from ground up. We first had to develop a quality body care product. Then the real work began. How were we going to launch a new skin care line and stand out against all the other brands. I needed to find brand ambassadors with their own fans. We would need to keep their attention. How about a beauty challenge only you had to be beautiful inside and out. You could be from anywhere in the world but during the competition you had to be in Bali. ~

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