Video

YOUR BRAND SHOULD HAVE AN EPIC STORY :

“What is your brand doing to engage your audience?” Customer have become better brand managers and storytellers than most brands. They test, shoot, edit, share and push the brands they like. It’s no longer about likes or fans, hell you can buy those by the millions. Your fans are looking for stimulation; they want to be a part of something.

ACTION SPORTS RETAILER AND SKINNIE MAGAZINE:

Hosted at one of San Diego’s swanky nightclub, this live tattoo & photo shoot attracted A-listers and the action sports industry’s elite. With a line around the block, top fashion photographer Michael Vincent lit up the night. This was an interactive marketing campaign for apparel brands and the ASR tradeshow. The campaign included video production, a guerilla-style effort, and personal invitations to A-listers. The final product was a 6-page exotic spread in one of Southern California’s premier action sports magazine.

BEHIND THE SCENES:

The day before the event we hired models to stop at every major brand’s booth and invite the owners from companies like Hurley, Oneal, Osiris, Diesel, Nixon, Vestal, DC, Vans and many others to our live event. Executive were given a magazine and exclusive VIP ticket to the event. before the venue opened we had a closed set designer shoot which was set to run as a 6 page spread the following month.

RESULTS:

  • Apparel companies increased sales and orders
  • Record attendance 2,000 guests
  • Record night of over $200,000 in bar sales
  • Increased branding from event for all clients

PARTNERS:

  • Our Advertising Agency – www.AdForceOne.com
  • Production Co. – www.InbetweenProductions.com
  • Magazine – www.skinniemagazine.com
  • Filmed by – Late Night Digital
  • Category – Entertainment

THE BUTLER – ST. REGIS HOTELS :

Filmed by our production team for St. Regis Hotels, this was produced as a “Lifestyle” piece to give the guest the feel of the St. Regis touch. This video was so well liked by the corporation it was added as their staple video production as an in-house example of the St. Regis level of excellence.

MGM HOTEL WITH AFFLICTION & TROPIC BEAUTY:

The task was to increase sales online and at the retail level. We developed unique codes placed on every page of the finalist’s annual calendar. Through a coordinated effort with the CEO of MGM we set up live signings at spots throughout different hotels over the week of events.​

Campaign branding included: Gift bags for all celebrities, judges and over 100 contestants, logo branded throughout MGM and Mirage at every event, on all posters, digital monitors, signage, press releases, fliers and throughout the video. Video was pushed online through several sources and the footage led to a television series offer.

BEHIND THE SCENES:

We partnered our client, Affliction clothing with top U.S. beauty pageant Tropic Beauty. We were looking for a unique opportunity to build online and retail sales. This event increased gross sales overall at stores like Nordstrom’s, Macy’s, franchise stores and online.

RESULTS:

  • Increased traffic online and at store level
  • Increased sales online and at store level
  • Increased branding of all brands & MGM
  • Increased attendance due to interactive promo
  • Fuel TV asked for rights to produce television series

PARTNERS:

  • Our Advertising Agency – www.AdForceOne.com
  • Production Co. – www.InbetweenProductions.com
  • Peagent – www.tropicbeauty.com
  • Filmed by – In Between Productions
  • Category – Entertainment