Affliction
We developed interactive campaigns and live events at venues the likes of Honda Center. We developed athlete awareness campaigns placing them in movies. Online model search boasted the highest traffic ever. Through a list of social media chats, interactive promotions and more we increased sales at the store level and online.
From the owner:
"He reaches the audience without making it feel like advertising and consistently developing new ways of increasing sales."
BaliTropix
The campaign was developed from ground up. We first had to develop a quality body care product. Then the real work began. How were we going to launch a new skin care line and stand out against all the other brands. I needed to find brand ambassadors with their own fans. We would need to keep their attention. How about a beauty challenge only you had to be beautiful inside and out. You could be from anywhere in the world but during the competition you had to be in Bali.
Championship
CORR racing and Lucas Oil had just started a new off road racing division. They asked me to help build their brand's cool factor. I developed a series of live events, wrote and placed editorial in different media and arranged special cross promotions with other key brands. They increased their race attendance by over 300% within 6 months.
Honda
Honda Center, Affliction and Trump asked me to create something big. So I wrapped a 50' cruiser bus, hired 24 top models and trained them on the art of "Flirt Marketing." We traveled from LA to Vegas entering clubs, hotels, pools and casinos every week. They were taught to share info about the upcoming fight.
The girls were competing to be an official MMA ring girl and much more. I coordinated the win to take place live at the weigh-ins which included the first ever "in ring" photo shoot.
Hornitos
Hornitos was a client that needed some serious branding in the Southern California region. The campaign targeted hipsters in the night scene and what better way than to hold a competition spanning across Hollywood, Orange County and most Southern California beach community. The campaign included a tour, product placement and of course special pouring at clubs.
Mickeys
Mickey's Beer asked me to come up with something creative to reach a new audience. We partnered with one of Southern California's premier action sports magazines and launched an "under the cap" promo inviting the readers audience to win. We also brought in other 3rd party relationships to further expand the brand.
MGM
After developing a multimedia campaign for Affliction Clothing, I was approached by Tropic Beauty pageant director to film event content & create interactive content for the World Finals. I negotiated to have Planet X TV air the upcoming finals on their affiliate networks reaching over 90 million homes across the US.
MGM hosted the Tropic Beauty world finals in Las Vegas January 14th, 2012. 125 professional and beautiful contestants were flown in for the event.
Olympics
Our team helped oversee the 1984 Sarajevo Winter Olympics. Everything from hotel and flight bookings as well as private functions.
Virgin
I was brought on to develop interactive events for the brand. we developed a series of experiential live events for Virgin executives. Events included interactive play, virtual gifts, live interaction and much more.
XGames
As director of operations at one of southern California's top action sports magazine, I worked with ESPN X Games developing experiential campaigns for the action sports brand.
We worked with top athletes like Travis Pastrana creating fan related experiential events during the X Games.
Campaigns included live events, social media interaction, audience engagement and more.
Hustler
Hustler asked me to help in building sales to their apparel line. I developed a campaign inclusive of online interactive contests, product placement and product review in print publications.
I also coordinated a live event with Mr. Flynt in Las Vegas.
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