DARK PROPHET DIRECTOR - CREATOR, VARGAS EMPLOYS R.I.G. AND SEEKS NETFLIX
Online PR Media, September, 2013
Franchise creator and director, Evette Vargas (Batman, Universal, Warner Bros., Maverick Entertainment-Madonna) under Digital Reign, employs the use of R.I.G. technology. Vargas says she’s interested in partnering with media outlets like Netflix as they offer what the viewer wants and delivers on their terms. Traditional advertising is failing because the end user doesn’t want to pause life for an advertisement.
REALITY INTERACTIVE GAMING - A GAME CHANGER FOR ENTERTAINMENT
SB Wire, September, 2013
Reality Interactive Gaming (R.I.G.) is a game changer for the entertainment and marketing industries. R.I.G. engages consumers by exploiting multimedia and smart phone technology. Today consumers want multi-platforms engagement but only what they want when they want it and without advertising. Kevin Spacey (House of Cards) explains the importance of engaging fans through entertainment, giving them what they want, when they want it and without commercials.
IN THE PRESS
REALITY INTERACTIVE GAMING - FIRST OF ITS KIND
Urban Dictionary, September, 2013
R.I.G. developer and growth hacker, Jody Sigmund says, “Certain features won’t be revealed until we go live. Products, DJs and music tracks will be scripted into all media platforms and are being offered on a limited basis. We want products that fit the storyline.” Imagine you’re a fan of a new superhero movie and you've downloaded the new Reality Interactive Gaming app to your smart phone. Your location is verified and an SMS is sent, leading you to an advertiser’s retail store.