Do You Finsta - Maybe It's Time

On stage at Business Insider’s Ignition conference on Tuesday afternoon, a panel of teenagers explained which apps and digital trends they think are cool today. One thing the teen panel talked about was the emergence of “Finstas.”

You keep a watchful eye on her and check her daily posts but did you know she may have a fake account? Today, my daughter explained why she and her friends have a fake or "Finsta" account (short for Finstagram). It's anything goes and everything is blocked from you. This is the new playground for teens. Snapchat and Instagram offer ways to have their content disappear but sometimes they want to keep it private.

 

Imagine what a brand could do if they knew how to tap into the private world of chatting? What if you had your own private Finsta Influencer?

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 “You’ll have a regular Instagram, and you’ll have hundreds of followers there, and on your Finsta you’ll have a fake username and it’ll just be your best friends, the people you’re friends with, and you post funny or embarrassing pictures,” one teen on the panel said.

 

On your normal Instagram account, you might have 500 followers. You’ll post carefully filtered and manicured pictures of you and your friends, or something pretty that you ate that day, or a sunset. The goal of your main Instagram account is to present a polished version of your life and to rack up as many likes as you can.

 

But a Finstagram is just for your close friends. You use it to post unfiltered selfies and funny pictures. Likes aren’t that important; a Finstagram account is a cross between Snapchat, where it’s almost expected that you’ll send ugly selfies to your friends, and an Instagram account. 

 

“It’s not that I necessarily like [Finsta],” a teen named Dylan said at the teens panel at Business Insider’s Ignition conference. “It’s just that it’s required when you’re on instagram. You put stuff up on instagram you want people to see and your finsta is just for photos that your close friends enjoy.”


Full Story Click Here (Business Insider)

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