Iron Road    Continental bike Tour

“Sure, it’s an adventure and it’s not for everyone. You have to survive some intense conditions. You’re continually being tested physically and mentally. This is serious business” Paulo Martino - creator

Imagine a ride so grueling it would test not only a man’s resolve or mental strength but even the machine he is riding! Truly test it! How far would you go? How many miles could you ride? How many days through blistering heat, rough terrain, freezing cold conditions? Imagine riding cross-continent throughout the world to over 30 countries, day after day, crossing borders from one country to the next for over 90 days straight. That’s what “The Iron Road Cross-Continental Bike Tour” is all about. This ride has been completed once and will now be attempted again. Only this time, we are inviting top international brands along for the journey

Paulo Martino, a tried and true diehard rider is prepared to weather the storm. He and a couple of his closest mates will take on the open road and Mother Nature without a care. Some nights they will find themselves having dinner over an open flame, camping under the stars or sleeping in an abandon shack. Other nights they will find a roadside motel to replenish and get a chance to shower. They will travel throughout Australia, Asia and Europe eating local foods, visiting temples, restaurants, bars and experiencing diverse culture. Your brand is invited to ride along side them on this EPIC adventure.

The Iron Road Bike Tour will start in Perth, Western Australia from the team’s Perth chapter. The tour will end 3 months later when they meet up with their Norwegian mother chapter in Oslo, Norway.

THE EXCURSION

The tour will take 3 months to complete and will be documented for the world to see, share and be a part of. Viewers can follow along through our website, social media channels and YouTube. The team will share their stories along the way with daily posts to social media platforms. Our production team will film daily/weekly/monthly story vignettes all leading to a professionally produced Iron Road Bike episode

Legend outlining some of the countries Iron Road Cross-Continental will visit

SPONSORSHIP

Advertisers will be able to take advantage of special brand integration packages that include branding, product placement, links, product offers, promotions and brand integration.

 

IMMERSIVE VIDEO BRANDING

Consumers want to be wowed and to be part of the brand experience.  Advertisers need to take an active role in building relationships. That’s where we come in. Welcome to the world of fully interactive consumer immersion and brand integration.

SPONSOR DECK PACKAGES

Presents

Powered By

Official Sponsor

1 Title Sponsor Position

5 "Powered By" Sponsors

25 Official Sponsors

$25,000 (exclusive)

$15,000 ( exclusive)

$5,000

This campaign has an extended shelf life. The advertising package kicks off 30 days prior to the ride with a robust print and social media teaser campaign. We will start filming the riders’ back story at the Bon Voyage party and continue throughout the journey. 2 weeks after the welcome home party, each sponsor will receive a link to a professionally produced and edited interactive documentary. The video will allow your consumers to click and directly connect to your brand.

All sponsors receive:

DESCRIPTION

Brand / logo on video content

Logo on fliers

Social media advertising

Logo & links on website

Links on social media

Inclusion in gift giveaway

Invite to kick off / return party

Links on interactive video

Product placement

Video production

REACH | QUANTITY

Weekly footage from trip

25,000 printed fliers

$10,000 ad budget (over 4 months

1 million views ($2,500)

(see sponsorship tier for details below)

Qty. 50 gifts minimum ($2,000 retail value)

Meet & greet riders, drinks, hor doeuvres, music

(see sponsorship tier for details below)

(see sponsorship tier for details below)

$25,000 for filming over 90 days and editing

"PRESENTS" SPONSOR - In addition to above (brand exclusive)

$25,000

1. 1 “Rider” seat in Cross Continental Iron Road Ride (Seat can be in follow van)

2. Brand is scripted into video content

3. Brand hosts kick off and return party at your venue

4. “Presents” receives exclusive branding. No similar brands

5. Links and hashtags on daily social media posts

6. Hot spots in final Iron Road video production

7. Links to brand

 - Product

 - Website

 - Social media

8. “Presents” receives exclusive product placement on ride (3 spots)

 - Helmet

 - Bike

 - Apparel

 - Glasses

 - Gloves

 - Boots

"POWERED BY" SPONSOR - In addition to above (brand exclusive)

$15,000

1. Brand has partial scripting into video content

2. “Powered By” receives exclusive branding. No similar brands

3. Links and hashtags on social media posts (minimum 3 per week)

4. Hot spot in final Iron Road video production

5. Links to brand

 - Product

 - Website

 - Social media

6. “Powered by” receives exclusive product placement on riders (2 spots)

 - Helmet

 - Bike

 - Apparel

 - Glasses

 - Gloves

 - Boots

"OFFICIAL" SPONSOR - In addition to above (brand exclusive)

$5,000

1. Links and hashtags on social media posts (minimum 2 per week)

2. Hot spot in final Iron Road video production

3. Links to brand

 - Product

 - Website

 - Social media

4. “Official Sponsor” receives exclusive product placement on riders (1 spots)

 - Helmet

 - Bike

 - Apparel

 - Glasses

 - Gloves

 - Boots

*All brand sponsored riders must be approved by Iron Road Team

** Brand sponsored “Rider’s” seat can be used for additional branding of the brand

*** Brand sponsored “Riders” must provide own gear, financing and bike

**** 5% profits will be donated to charity of presenting sponsor’s choice

Produced by Marketing  Pro 2.0

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