30 years ago, we told stories through 30 second TV spots, outdoor billboards, print ads and direct mail. At the time (actually, 1985) I was working with Motorola on a push notification campaign. They thought I was nuts.

Consumers today are brand managers, have their own...

April 25, 2016

I'm sure you really don't give a rat's ass (Never understand that one. Who gives rat's asses anyway?) what some marketing guy is doing on an island in the middle of nowhere? No one I suppose but it serves a purpose for me. I get to keep a journal and possibly it will g...

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