30 years ago, we told stories through 30 second TV spots, outdoor billboards, print ads and direct mail. At the time (actually, 1985) I was working with Motorola on a push notification campaign. They thought I was nuts.

Consumers today are brand managers, have their own...

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“Your marketing team is now accountable for measurable results. Everything today can be accurately tracked more effectively and efficiently. With Data Management Platforms (DMP), programmatic tracking, There's no excuse, either your ad campaign is...

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