30 years ago, we told stories through 30 second TV spots, outdoor billboards, print ads and direct mail. At the time (actually, 1985) I was working with Motorola on a push notification campaign. They thought I was nuts.

Consumers today are brand managers, have their own...

April 29, 2016

Marketing Pro 2.0 Blog Entry 2 "Getting my day started..."

Most mornings start with a five am rooster's quartet. Our villa sits just next to a rice paddie so it's inevitable. Once I've cleared the crust from my eyes and the gecko poop from our [outdoor] bathroom sink, I...

April 27, 2016

Lights, Camera, Action

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Facebook just went PRO 2.0 status! Just the way I like it. You now have access to all the bells and whistles. I've been playing with some of the live switching and editing tools that can make anyone a "Pro 2.0 Producer" in no...

April 25, 2016

I'm sure you really don't give a rat's ass (Never understand that one. Who gives rat's asses anyway?) what some marketing guy is doing on an island in the middle of nowhere? No one I suppose but it serves a purpose for me. I get to keep a journal and possibly it will g...

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“Your marketing team is now accountable for measurable results. Everything today can be accurately tracked more effectively and efficiently. With Data Management Platforms (DMP), programmatic tracking, There's no excuse, either your ad campaign is...

April 22, 2016

"The next wave of app technology will seamlessly incorporate Internet of Things with our lives, not just to make things easier but to make us better."

 

 

 

Google is going after the jugular when it comes to outdoing Facebook. While Facebook may corner...

April 20, 2016

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This is just solid marketing advice you can take with you. Come back any time, it's free! Here's tips from me & Entrepreneur's, Brian Sutter. 

 

As marketing pros, we never like to see money lost to wasted marketing. Many busi...

 

 Image from Fortune

 

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Imagine everything you've ever shared with doctors, banks, courts, a spouse... Anything that has been saved digitally will be collected, filtered and shared. Who would benefit? You?

 

15 - 20 years ago, we were collecti...

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